How to hire a Unicorn

By July 4, 2016Latest News

Like a never-ending game of Where’s Wally, finding a unicorn in a pool of talented candidates can be the stuff of fantasy.

A mythical being who possesses an elusive mix of natural talent, excellent leadership, fearlessness and a steely determination, a unicorn is the elixir every business craves; A unicorn is a game-changer who can lead transformation in a business – if you want to find one, follow these three tips.

  • Take a strategic approach to recruiting

While a business may have identified the need to hire someone with the Midas touch, it’s important to understand exactly what is required from a unicorn and how this can be measured against the over-arching business goals.

Thinking about long-term development objectives and the future hires that will be built around the unicorn is key to ensuring a cohesive roadmap for success, which could be a crucial tool in securing and retaining your new hire.

  • Create a strong employer brand

To help attract the right talent, like magpies to silver, businesses should strive to create an environment where employees want to flock.

An exciting and creative environment that represents more than just a job, increasingly staff of the highest caliber seek an employer that shares their values and goals.

Part culture, part thought leadership and part opportunity, in many respects a business needs to prove its legendary status in order to be desirable to top-tier candidates.

  • Collaborate with a specialist digital recruiter

To be in with a chance of finding the rare breed that is the unicorn, a business needs to know where to look. Working with a specialist digital recruiter brings a new level of accountability and focus which can go a long way towards conjuring up fairy-tale candidates.

With a retained executive search, a specialist recruiter will use their extensive network and three genie wishes to help secure the best talent that the market has to offer.

The benefits of working with a specialist recruiter / Unicorn hunter:

  • In-depth knowledge

In an industry as diverse as digital, and with the variety of roles it encompasses, a specialist recruiter will have an in-depth understanding of the market and it’s intricacies that agency and in-house recruiters won’t.

From knowing the latest trends and emerging skills through to the best strategic recruitment approaches and competitor activity, a specialist digital recruiter will also be able to pitch the role and the benefits of joining the business as if it were their own.

  • A ready-made network

While every recruiter can claim to have access to the best talent, it’s often the case that specialist recruiters have wider reach and a bigger network of contacts in their chosen field.

Whether through contacts made working in the digital industry themselves, or through candidates they’ve previously placed, specialist digital recruiters will proactively seek the right candidate for the job.

  • Logistics

Hiring a new employee can be a long and drawn out process, with some senior digital roles taking upwards of six months to fill.

Saving businesses a lot of hassle, time and money, in addition to freeing up internal resources, a recruitment specialist will do the heavy lifting, ensuring all candidates have been screened and vetted to meet the organisation’s requirements.  

  • Discretion

It’s not unusual for candidates and employers to want to keep their recruitment activity on a need-to-know basis, which is why discretion and confidentiality throughout the process is paramount.

When working with a specialist recruiter the cone of silence is much smaller and finding the right candidate need not involve advertising.

  • Relationship building

Working one-on-one with a specialist recruiter allows a business to build trust with a key contact who can continue to help them source high caliber staff for several years.

After working in partnership on the first hire, a specialist recruiter will have a good feel for the company’s objectives and the requirements for its digital team, greatly simplifying the process next time round.

For help finding your next golden goose, or to learn more about any of our services, get in touch with Digital People today.