Create a knockout LinkedIn profile in 4 steps

By May 2, 2016Latest News

Standing out from the 20 million other Brits on the world’s largest professional networking card is no easy task.

Yet with 2015 research from Jobsite finding that 87% of recruiters are using LinkedIn as a recruitment tool, job seekers need to ensure they’re highlighting the right combination of skills to go toe-to-toe with the competition.

Rather than leaving it up to the judges, here are four ways to maximise the impact of your profile and become the undisputed champion of LinkedIn.

  1. Collect recommendations

To add instant credibility to your profile and its claims, ask colleagues, clients and other parties you’ve done business with to weigh-in.

For the Haymaker, invite people to discuss key events or projects that demonstrate your expertise in instances where you’ve dominated the main event.

Like sparring, skills endorsements are good for practice, but ideally you want to use recommendations to demonstrate your rock solid chin.

  1. Use industry keywords

It’s no secret that recruiters use the LinkedIn advanced search functionality from time to time to search candidates by criteria such as skills, job title and education.

To avoid falling on the ropes or getting caught cold, add your top industry keywords to the headline, summary, experience, and skills sections of your profile.

The frequency and accuracy of the industry keywords you use will determine how high your profile ranks in search results for related terms, so keep it orthodox and go for the TKO.

  1. Create thought leadership

To help establish dominance in your area of expertise, write long-form posts through LinkedIn’s publishing platform.

Forming part of your tale of the tape, once published, articles will automatically be shared with your network, become visible on your profile, and be searchable both in LinkedIn and via search engines.

  1. Demonstrable skills and results with media

For each job role you include on your profile you’ll see the option to support it with a sucker punch of a media file.

Show recruiters what you’re made of by using examples of your work to demonstrate that you’re a strong contender who can roll with the punches.

If you’re a digital champion who’s looking for your next role, get in touch with Digital People today.